ROLLING STONE MAGAZINE GOES BILINGUAL FOR THE FIRST TIME IN HISTORY
With the exponential growth of the Hispanic population in the United States, the magazine asked us to find a way to become more relevant.
We proposed to change the language of music. If an American icon like Rolling Stone is focusing on Latinos, creating the first-ever bilingual Rolling Stone will magnify everything related to that culture. And it sure did. The edition sold-out in record time in the United States with over 66 Million media impressions to-date and created a 34% awareness increase among the target audience.