LOADING
Social Digital Experience

The Offline Can
Miller Lite

AGENCY DDB Chicago
ROLE Creative Strategist Lead at Meta.
Leverage, for the first time in North America, Meta’s “Sideflix” technology to launch the Miller’s Lite’s limited edition “Offline Can”. Meta’s technology encouraged people to put their phones down to enjoy face-to-face time with friends at bars. The incentive: An exclusive, limited edition “Offline Can” for putting phones down and connecting in person with friends for 30 minutes.

Workflow

Scan the QR code at the bar to access the experience.

Follow the instructions
of the game to earn the
Offline Can.

Start the 30 min countdown.

Invite friends to join the experience via Messenger. The countdown gets synced among friends.

When 30 min are over, the group of friends is rewarded with a free limited- edition Offline Can.