LOADING
Social Media

The Farewell Jersey
beIN Sports

AGENCY VMLYR Miami
ROLE Creative Art Director
RECOGNITIONS
Clio Sports: 3X SILVER • Social Media & Direct
Athletes give fans autographed jerseys as a memento they can keep and enjoy forever. beIN Sports reversed this dynamic and gave fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift to be given to Andrés Iniesta on behalf of his fans in the US.

Workflow

Invite fans to sign the Farewell Jersey on Instagram Stories.

Screenshot the Instagram Story

Upload the screenshot, create signature and post it tagging
@beINSports.

Send post to beIN Sports
IG account.

Signatures were collected and printed on the jersey.

The Farewell Jersey was delivered
to Andrés Iniesta.