LOADING
Integrated Campaign

Protection is Our Game
Allstate

AGENCY Lapiz - Leo Burnett Chicago
ROLE Senior Art Director
RECOGNITIONS
Communications Arts.
Advertising Annual
Allstate is the official sponsor of the Mexican National Soccer Team. The campaign featured famous goalkeeper Memo Ochoa to connect with the US. Mexican fans in the US and leverage the main message proposition of the campaign: Protection. The TV Spot was aired during the 2010 World Cup.