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Ford
One Bead at a Time Billboards
Ford’s vehicles embody meticulous design, and when tasked with capturing that essence in an OOH campaign for the Latin market, we went above and beyond to deliver.
In partnership with the Wixaritari tribe in Mexico, we crafted Ford’s visually campaign for its new car line.
More than 1 million hand-placed beads came together to create the visuals, a remarkable showcase of patience, design, and craftsmanship.
#ArtDirection #OOH #Campaign