beIN Sports
Bed Time Stories
With 'El Clásico', Real Madrid vs Barcelona match being played at 4 AM PST, we transformed beIN Sports programming and social media channels into sleep-inducing platforms to help US fans go to bed early and wake up for the game.
Clio Awards: 1x Gold, 2x Silver - Direct and Social Media.
The One Show: Shortlist
#SocialMedia #Campaign