Miller Lite
The Offline Can: Digital Experience Designed to Foster Real-life Connections.
Leverage Meta’s “Sideflix” technology for the first time in North America—a patented innovation that synchronizes multiple devices to deliver seamless cross-device content and interactions—to launch Miller Lite’s limited-edition “Offline Can.”
The digital experience encouraged people to put their phones down and enjoy face-to-face time with friends at bars. The incentive: a limited-edition “Offline Can.”.
#EmergingTechnologies #Sideflix #Socialmedia #DigitalExperience