Wendy’s
Wendyverse: Virtual Reality Experience on Meta Quest’s Horizon Worlds.
We brought a Wendy’s restaurant into every living room by creating the Wendyverse. The first branded virtual reality experience created in Meta’s Quest Horizon Worlds.
No headset? No problem. We designed a social media ecosystem where users could explore the Wendyverse through videos, 360-degree experiences, and test their basketball skills with an interactive AR effect on Instagram.
The campaign earned a Bronze Award for Best Use of Altered Reality at the NYF Awards.
#EmergingTechnologies #VR #AR #SocialMedia