Apple TV
The Home of Leagues Cup
To show MLS and Liga MX fans that Apple TV is the home of every Leagues Cup game, we partnered with Mexican artist Raúl Urias to create a visual identity celebrating both leagues.
We brought this language to life with a vibrant film, shared by Leo Messi and Peso Pluma, and sustained fan engagement on social media throughout the month by creating 77 bespoke match posters.
Each poster was tailored to individual games, featuring hyper-targeted storylines that kept fans connected and reminded them where to watch.
#Film #SocialMedia #Campaign #ArtDirection #Design