Social Digital Experience
The Offline Can
Leverage, for the first time in North America, Meta’s “Sideflix” technology to launch the Miller’s Lite’s limited edition “Offline Can”. Meta’s technology encouraged people to put their phones down to enjoy face-to-face time with friends at bars. The incentive: An exclusive, limited edition “Offline Can” for putting phones down and connecting in person with friends for 30 minutes.
Wendy’s competition has a restaurant in every corner, so Wendy’s put a restaurant in every living room. The Wendyverse is the first Branded Virtual Reality experience for Wendy’s located in Meta’s Horizon Worlds platform.
Using the exterior of the car as a canvas onto to project the emotional reactions that a driver feels when it interacts with the new features of the new Ford Fusion.
By Design conveys more than just car design aesthetics: Ford aimed to show how technology in cars help make customers’ lives easy, as well as how the vehicle makes them feel. The campaign provided a modern and attractive look and feel to the brand throughout all its communication pieces with vibrant colors, clean scenarios, distinct music, great cars, and unique art.
Protection is Our Game
Allstate is the official sponsor of the Mexican National Soccer Team. The campaign featured famous goalkeeper Memo Ochoa to connect with the US. Mexican fans in the US and leverage the main message proposition of the campaign: Protection. The TV Spot was aired during the 2010 World Cup.
Day & Night
Campaign created to launch DirecTV Plus in Colombia. The service allowed people to record their favorite shows and watch them whenever they liked.
Integrated national campaign for Allstate Insurance. The Bad Luck (Mala Suerte) campaign was created to make consumers feel vulnerable and motivate them to be protected with Allstate.
Together with the Wixaritari tribe from Mexico, we created this colorful and crafted direct mail as a gift for the Ford Motor Co. marketing clients. Hundreds of beads were placed one by one to create the pieces.
Design & Direct
Mujeres Latinas en Acción is a non-profit organization that empowers Latinas who have been victims of domestic violence. To provide them with support programs, the organization relies on donations. The calendar encourages donors to not only contribute during special moments, but throughout the entire year.