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Integrated Campaign
Bad Luck
Allstate
Integrated national campaign for Allstate Insurance. The Bad Luck (Mala Suerte) campaign was created to make consumers feel vulnerable and motivate them to be protected with Allstate.
AGENCYLapiz - Leo Burnett Chicago
Recogniitions
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Advertising
Print
& Design
Together with the Wixaritari tribe from Mexico, we created this colorful and crafted direct mail as a gift for the Ford Motor Co. marketing clients. Hundreds of beads were placed one by one to create the pieces.
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Design & Direct
Money Calendar
MLEA
Mujeres Latinas en Acción is a non-profit organization that empowers Latinas who have been victims of domestic violence. To provide them with support programs, the organization relies on donations. The calendar encourages donors to not only contribute during special moments, but throughout the entire year.
AGENCYLapiz - Leo Burnett Chicago
RECOGNITIONS
Cannes Lions: 1 x Shortlist Direct
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Social Media
Bedtime Stories
beIN Sports
With El Clásico being played at the unusual time of 7AM/EST/ 4AM/PST, we turned our in-channel programming and social media outlets into sleep-inducing platforms that helped fans in the United States go to bed early and wake up early for the game.
AGENCYVMLYR Miami
RECOGNITIONS
Clio Sports: 1 Gold & 2 Silvers • Social Media
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Social Media
The Farewell Jersey
beIN Sports
Athletes give fans autographed jerseys as a memento they can keep and enjoy forever. beIN Sports reversed this dynamic and gave fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift to be given to Andrés Iniesta on behalf of his fans in the US.
AGENCYVMLYR Miami
RECOGNITIONS
Clio Sports: 3X SILVER • Social Media & Direct
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Virtual Reality
The Wendyverse 
Wendy’s
Wendy’s competition has a restaurant in every corner, so Wendy’s put a restaurant in every living room. The Wendyverse is the first Branded Virtual Reality experience for Wendy’s located in Meta’s Horizon Worlds platform.
AGENCYVMLRY
RECOGNITIONSNYF: Bronze • Altered Reality
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Integrated Campaign
By Design
Ford
By Design conveys more than just car design aesthetics: Ford aimed to show how technology in cars help make customers’ lives easy, as well as how the vehicle makes them feel. The campaign provided a modern and attractive look and feel to the brand throughout all its communication pieces with vibrant colors, clean scenarios, distinct music, great cars, and unique art.
AGENCYZubi Miami
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Social Digital Experience
The Offline Can
Miller Lite
Leverage, for the first time in North America, Meta’s “Sideflix” technology to launch the Miller’s Lite’s limited edition “Offline Can”. Meta’s technology encouraged people to put their phones down to enjoy face-to-face time with friends at bars. The incentive: An exclusive, limited edition “Offline Can” for putting phones down and connecting in person with friends for 30 minutes.
AGENCYDDB Chicago
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Print
Day & Night
DirecTV
Campaign created to launch DirecTV Plus in Colombia. The service allowed people to record their favorite shows and watch them whenever they liked.
AGENCY Leo Burnett
RECOGNITIONS
LIA: Gold & Silver Print &OOH
Clio Awards: 4 x Bronze Campaign
NYF: 1 Gold & 1 Silver Campaign
Cannes Lions: 8 Shortlists Print & OOH
One Show: 2 Merits Campaign
Work published in Luerzer's Archive.
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Integrated Campaign
Protection is Our Game
Allstate
Allstate is the official sponsor of the Mexican National Soccer Team. The campaign featured famous goalkeeper Memo Ochoa to connect with the US. Mexican fans in the US and leverage the main message proposition of the campaign: Protection. The TV Spot was aired during the 2010 World Cup.
AGENCYLapiz - Leo Burnett Chicago
RECOGNITIONS
Communications Arts.
Advertising Annual
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