ALLSTATE • MR. BAD LUCK • NATIONAL INTEGRATED CAMPAIGN
FILMS • DIRECTED BY LUIS GERARD • ANDY FOGWILL
U.S Hispanics tend to blame accidents on bad luck. We created Mr. Bad Luck to make consumers feel vulnerable and motivate them to be protected with Allstate Insurance. The campaign became very popular among the Hispanic audience in the U.S. and, due to its success,
the campaign is still on air after 5 years.
N.Y. FESTIVAL: 1 x Gold • 1 x Bronze (TV/Cinema)
EFFIE AWARDS: 1 x Silver (Integrated Campaign)