Creative Director Art
Experience: Apple I Meta I VML I Leo Burnett I Zubi
Clients: Apple I Meta I beIN Sports I Directv I Ford I Allstate
Wendy's I Miller Lite
Get in touch
About me
Creative Director Art
Experience: Apple I Meta I VML I Leo Burnett I Zubi
Clients: Apple I Meta I beIN Sports I Directv I Ford I Allstate
Wendy's I Miller Lite
Get in touch
About me
Logo Kickin’ Billboards
We made Apple TV synonymous with soccer by turning our iconic Apple logo into a soccer ball, combining it with dynamic photography from 29 MLS superstars.
#ArtDirection #OOH #Campaign
The Home of Leagues Cup
To show MLS and Liga MX fans that Apple TV is the home of every Leagues Cup game, we partnered with Mexican artist Raul Urias to craft an authentic visual language celebrating both leagues and their 47 clubs.
We then brought this language to life through a vibrant film (shared by Leo Messi and Peso Pluma) and bespoke match posters for every game, resulting in 77 unique, hyper-targeted game storylines that reminded fans where to watch.
#Film #SocialMedia #Campaign #ArtDirection #Design
Wendyverse: The first branded experience on Meta Quest’s Horizon Worlds.
We brought a Wendy’s restaurant into every living room by creating an immersive VR world that placed the consumer at the center of the experience. The Wendyverse is the first branded virtual reality experience created in Meta’s Horizon Worlds.
The campaign won bronze at the NYF awards.
#EmergingTechnologies #VR #AR #SocialMedia #Campaign
The Offline Can: The first U.S. Sideflix experience encouraging real-life connections.
Leverage Meta’s “Sideflix” technology for the first time in North America—a patented innovation that synchronizes multiple devices to deliver seamless cross-device content and interactions—to launch Miller Lite’s limited-edition “Offline Can.”
The digital experience encouraged people to put their phones down and enjoy face-to-face time with friends at bars. The incentive: a limited-edition “Offline Can.”.
#EmergingTechnologies #Sideflix #Socialmedia #DigitalExperience
The Farewell Jersey: The first jersey signed through Instagram.
We gave fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift to be given to Barcelona's soccer player Andrés Iniesta on behalf of his fans in the US.
The campaign won Silver at the Clio awards.
#SocialMedia #Campaign
Bed Time Stories
With 'El Clásico' being played at 4 AM PST, we transformed beIN Sports programming and social media into sleep-inducing platforms to help US fans go to bed early and wake up for the game.
The campaign won Gold & Silver at the Clio awards.
#SocialMedia #Campaign