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Apple I Meta I VML I Leo Burnett I Zubi
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Allstate I Wendy's I Miller Lite
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Apple TV
Logo Kickin’ Billboards
We made Apple TV synonymous with soccer by transforming the Apple logo into a soccer ball, paired with dynamic photography of 29 MLS superstars.
The campaign featured 29 stadium billboards nationwide and iconic placements in LA and NY with Leo Messi, strengthening the brand’s connection with fans.
#ArtDirection #OOH #Campaign
Apple TV
The Home of Leagues Cup
To show MLS and Liga MX fans that Apple TV is the home of every Leagues Cup game, we partnered with Mexican artist Raúl Urias to create a visual identity celebrating both leagues.
We brought this language to life with a vibrant film, shared by Leo Messi and Peso Pluma, and sustained fan engagement on social media throughout the month by creating 77 bespoke match posters.
Each poster was tailored to individual games, featuring hyper-targeted storylines that kept fans connected and reminded them where to watch.
Each poster was tailored to individual games, featuring hyper-targeted storylines that kept fans connected and reminded them where to watch.
#Film #SocialMedia #Campaign #ArtDirection #Design
Wendy’s
Wendyverse: Virtual Reality Experience on Meta Quest’s Horizon Worlds.
We brought a Wendy’s restaurant into every living room by creating the Wendyverse. The first branded virtual reality experience created in Meta’s Quest Horizon Worlds.
No headset? No problem. We designed a social media ecosystem where users could explore the Wendyverse through videos, 360-degree experiences, and test their basketball skills with an interactive AR effect on Instagram.
The campaign earned a Bronze Award for Best Use of Altered Reality at the NYF Awards.
#EmergingTechnologies #VR #AR #SocialMedia
beIN Sports
The Farewell Jersey: The First Jersey Signed Through Instagram.
We gave fans in the USA the opportunity to sign a Farewell Jersey through Instagram as a parting gift to be given to Barcelona's soccer player Andrés Iniesta on behalf of his fans in the US.
The campaign earned three Silver awards at the Clio Awards in the Digital, Mobile, and Multi-Platform categories.
#SocialMedia #Campaign
Miller Lite
The Offline Can: Digital Experience Designed to Foster Real-life Connections.
Leverage Meta’s “Sideflix” technology for the first time in North America—a patented innovation that synchronizes multiple devices to deliver seamless cross-device content and interactions—to launch Miller Lite’s limited-edition “Offline Can.”
The digital experience encouraged people to put their phones down and enjoy face-to-face time with friends at bars. The incentive: a limited-edition “Offline Can.”.
#EmergingTechnologies #Sideflix #Socialmedia #DigitalExperience
Apple TV
MLS Season Pass Creators
To launch the 2024 MLS season on social media, we teamed up with four distinctive mid and macro creators to spotlight the league’s emerging talent in a fresh way.
The campaign showcased their skills, captivating both devoted fans and newcomers, while seamlessly integrating Apple TV into the storytelling.
#Creators #SocialMedia
beIN Sports
Bed Time Stories
With 'El Clásico', Real Madrid vs Barcelona match being played at 4 AM PST, we transformed beIN Sports programming and social media channels into sleep-inducing platforms to help US fans go to bed early and wake up for the game.
The campaign earned 1 Gold (Social Media), 2 Silver (Direct & Integrated), and 1 Bronze (Social Media Video) at the Clio Awards, and was also shortlisted at the One Show Awards.
#SocialMedia #Campaign
Multiple Brands
AR Creators
Helping brands to take the first step in building towards the Metaverse by driving AR adoption and creating new immersive experiences for their most important campaigns of the year.
We teamed up with AR creators to create fun, interactive experiences that helped build a stronger connection with the brands and drive businnes results.
#EmergingTechnologies #AR #SocialMedia
Ford
One Bead at a Time Billboards
Ford’s vehicles embody meticulous design, and when tasked with capturing that essence in an OOH campaign for the Latin market, we went above and beyond to deliver.
In partnership with the Wixaritari tribe in Mexico, we crafted Ford’s visually campaign for its new car line.
More than 1 million hand-placed beads came together to create the visuals, a remarkable showcase of patience, design, and craftsmanship.
#ArtDirection #OOH #Campaign
Allstate
The Wall
As the official sponsor of the Mexican National Soccer Team, Allstate featured star goalkeeper Memo Ochoa to connect with U.S. fans and highlight the brand’s core message of protection.
The film aired during the World Cup and was featured in Communication Arts Advertising Annual.
#Launch #Film #Campaign #ArtDirection